We designed a minimal and user-friendly website for Onyxa.ca. We also ran various PPC and social media campaigns and made enhancements to the website’s on-page, technical, and content aspects, which led to a remarkable 1,161% increase in organic traffic. Furthermore, we upgraded their marketing and sales operations by implementing a customized CRM system to automate tasks and reduce the workload.
1. Website Design and Development
We have created a website with a minimalistic design and customized features tailored to meet the requirements and preferences of our target audience. The website is easy to use and optimized to work well with different operating systems and devices. Its design, known for its simplicity and minimalism, is especially attractive to designers and builders.
2. Customer relationship management system development
We have developed a custom Customer Relationship Management (CRM) system tailored for Onyxa’s team to help them effectively manage and organize their leads in order to improve their sales rate. The system includes:
- Improved sales and marketing processes
- Centralized sales information
- Automated repetitive tasks
- Personalized management dashboard
3. PPC Campaigns Creation and Management
We implemented tailored Pay-Per-Click (PPC) strategies that significantly boosted lead generation and brand awareness. These strategies were devised following an in-depth analysis of their target audience, market trends, and competitor research. We meticulously developed the ad structure, copywriting strategy, and keyword framework. Additionally, we designed custom landing pages specifically for their advertising campaigns, which notably increased the conversion rate. We consistently monitored the performance of both ads and landing pages, continually optimizing them for new campaigns.
Campaign Results:
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- 12.4 million impressions
- $2.5 million revenue
- 5,924 conversions
4. Search Engine Optimization
Our SEO initiatives were instrumental in executing a multi-channel marketing strategy that elevated Onyxa’s brand recognition in the Canadian market. As part of our SEO campaign, we fine-tuned the website’s on-page and technical aspects to optimize it for converting traffic into leads.
We developed a bespoke content marketing plan tailored to Onyxa’s specific audience to attract traffic. This involved creating high-quality content and a lead magnet strategy to facilitate conversions. We reinforced this content strategy with robust backlinking and off-page tactics, including guest posting and backlink campaigns.
These comprehensive efforts culminated in achieving a prominent online presence for Onyxa, securing top rankings on Google for key search terms like ‘porcelain slabs’ in Canada.
SEO Results:
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- 1,161% increase in Organic Traffic
- Average savings of $4,000 per month on paid traffic.
- 4.5% conversion rateWe crafted a sleek and user-friendly website for Onyxa.ca. Through various PPC and social media campaigns, alongside enhancements to the website’s on-page, technical, and content aspects, we achieved a remarkable 1,161% increase in organic traffic. Additionally, we elevated their marketing and sales operations by introducing a customized CRM system to automate tasks and reduce the workload.